Feel The Beat

What is Feel The Beat?

On Tuesday, OpenBet announced it had agreed to acquire sportsbook specialist OmniLogic. 

According to OpenBet, the deal is aimed at strengthening the supplier’s presence in regulated lottery markets and expanding its sportsbook capabilities tailored for Tier 1 operators. 

The deal, subject to regulatory approvals, is expected to be finalised later in 2026.

What is Feel The Beat?

The logic is simple. A 75‑minute loop that people willingly sit through more than once needs fresh experiences. So, the world’s most technologically advanced theater just made itself more technologically advanced.

It’s still the same movie experience—just with more of the room participating.

These six additions sit on top of the effects that have been running since opening day on Aug. 28, 2025: tornado winds, swirling debris, fog, haptic seats, fire bursts, falling apples, and the flying monkeys version 1.0.

This is the marquee upgrade. In 2025, it was enough for physical monkeys to appear to fly off the screen and over your head. But more than 3.6 million people have already seen that stupid pet trick. The first-gen monkeys were 16-foot helium inflatables steered by drone operators. Their only motion, besides drifting forward, was wing-flapping. They floated more than they performed.

How to play Feel The Beat

Earlier this year, the Powerball game launched in the UK, allowing Brits to play for the same uncapped jackpot as their American peers. A few weeks ago, on the other hand, the first Match 5 win in the UK happened. This has now happened again, as Powerball reported another seven-figure payout in the county.

The Monday Powerball drawing had players competing for a jackpot of $314 million with a cash value of $133.8 million. In order to win, players had to correctly match all six winning numbers. The white winning numbers for the September 21 drawing were 2, 7, 9, 17, and 58. The red Powerball, on the other hand, was 20, while the Power Play multiplier stood at 2x.

Unfortunately, a jackpot win did not occur, although the game continued to award smaller prizes to players across the US and UK. As mentioned, a second Match 5 win happened in the UK, where a lucky player succeeded in matching all five winning numbers to redeem a $1 million payout. The drawing did not have a Match 5 + Power Play win of $2 million.