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That widening breadth is vital for the industry at a time when some analysts estimate volume could jump to $10 trillion by 2035 – a projection that is largely rooted in other categories surpassing sports for the top spot.
Nearly a third of respondents told Fullstory that increased event contract breadth could compel them to consistently choose a prediction market over a sportsbook.
Sportsbook operators have an inherent advantage over prediction markets in that the former can offer significantly larger sign-up and retention bonuses and gaming companies are leaning into those expenditures this football season.
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This risk is particularly apparent when many offshore operators are established brands rather than unknown entities.
“It’s not a dark alley,” he continues. “It’s a large operator that’s regulated in other places, so it’s not the risk for the player that sometimes is implied.”
With the central challenge of tax to compete with, operators face a test of whether they can maintain growth while remaining competitive in an increasingly fierce market.
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Integration of Genius Sports’ official in-game data with real-time market pricing will allow users to track play-by-play actions alongside dynamic market probabilities, prices and signals.
Users can compare like-for-like contracts and multi-leg positions across different exchanges, enhancing their insights and decision-making. Another feature of Prediction.com is its proprietary cross-venue engine, enabling users to compare multi-leg contract combinations.
In a statement, Genuis Sports said Prediction.com sought to address the “fragmentation” caused by users visiting platforms separately to access pricing information.
