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About Chinese Wilds
At a time when sports betting and predictions have reached a fever pitch, the majority of the country’s most prominent sports leagues, along with their player unions, sent a memo dated 15 September to a contingent of 35 state gaming authorities. Among proposed regulatory actions, the leagues recommend mandatory lifetime bans for individuals deemed to have “abusively harassed or issued threats of violence” against any professional athlete.
The leagues, including the National Basketball Association and the National Football League, submitted the memo as Texas Senator Ted Cruz works assiduously to pass a landmark federal framework for college athletics. While the NCAA is not a signatory to Tuesday’s letter, the advisory also urges states to pass mandatory bans for individuals who threaten “amateur athletes” along with coaches, officials and team personnel.
“Threatening the safety of an athlete or their family members over a sports bet crosses a bright ethical and criminal line, and it is entirely unacceptable,” the leagues wrote in the statement.
What is Chinese Wilds?
SmartSoft maintains an established and growing presence in Africa, having also co-hosted the iGB L!VE Africa Summit in July.
Through its membership with AiA, SmartSoft will participate in events such as regulatory discussions, strategic roundtables and research initiatives, alongside other operators and suppliers in the market.
SmartSoft CEO Guram Gotsadze said the company’s decision to join the AiA reflected its growing focus on the continent and its commitment to supporting the development of regulated and sustainable gaming markets.
What is Chinese Wilds?
Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.
As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.
With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.
