Ring The Bells Deluxe

About Ring The Bells Deluxe

When walking back to our hotel after finishing CalvinAyre.com EiG coverage in October of 2013, I looked over to my producer (Rob) and camera operator (Mani) and said, “I think my calling is Bitcoin”. 

As a team that year we had already covered several Bitcoin events including Bitcoin London and Le Web, both featuring Bitcoin enthusiasts who were eager to educate the world on this groundbreaking technology. EiG 2013 attracted several professionals in the Bitcoin space as well, at the time with a focus on introducing Bitcoin as a payment system for iGaming operators.

Calvin took notice of Bitcoin in the early days, immediately identifying its vast potential for his “first love”, the iGaming industry. Little did I know just how significant Bitcoin would become for CalvinAyre.com, Calvin Ayre as a person and myself as a professional. Fast forward to February 2021 and its time for CalvinAyre.com to hang up its hat. Bitcoin has actually become my calling. 

About Ring The Bells Deluxe

Given the rise of prediction markets, this week arguably represents the most frenzied campaign since the historic PASPA decision in 2018. Buttressed by massive capital injection from substantial funding rounds, operators have spent handsomely on celebrity endorsements. Over the last week, ads featuring LeBron James, Sydney Sweeney, Marshawn Lynch and Jeremy Piven have showered the airwaves. Even Pete Sampras, who disappeared from the public spotlight for the better part of two decades, resurfaced in a US Open spot for Kalshi.

While Polymarket pulled off a coup with the signings of James, Eli Manning and Derek Jeter, a Novig ad featuring Sweeney arguably received as much fanfare. Sweeney, an Emmy Award-nominated actress known for her role in HBO’s Euphoria series, stars in the spot titled “Just Sports.” As of Friday afternoon, the Novig post on social media platform X received at least nine million views.

Throughout the ad, Novig throws shade on its rivals for offering niche markets on events such as the timeframe for when traders believe that Venezuelan President Nicolás Maduro will be removed from office. Unlike operators such as Kalshi and Polymarket, Novig has opted to limit its offerings to purely sports. “No betting on wars, or deaths…or politics,” Sweeney mused.

About Ring The Bells Deluxe

According to the governance policies of Meta, the owner of Instagram, gambling platforms can use programmatic advertising services and branded content, provided they receive authorisation from the platform. They cannot target content to individuals under 18 or territories where gambling is not regulated.

To obtain Meta’s approval, the company needs to fill out a form and attach documents proving its operating licence. This same form includes a contract, in the form of an “I accept the terms and conditions” button. In it, the advertiser releases Meta from liability for any violations of the content, including legal or administrative proceedings.

The acceptance and authorisation process is restricted to paid media. Regarding organic content that sells, markets, depicts or promotes online gambling, Meta states, in the restricted products and services section, that it encourages safety, prevents potentially harmful activities and displays content only to those over 18 years of age.