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Another MIW 2024 alum, Lois Bright, who also founded of Women in Gaming Africa and co-founded Gaming Advisory Partners, says the group’s key achievement has been making women visible and helping them to progress into leadership roles.

“I think it’s given a boost to women in the sense that they have a platform for tangible change, not just them as individuals, but collectively as a movement,” Bright says.

A point the industry largely agrees on is that DEI must start at the top.

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The explanation, he believes, comes back to the behaviour that inspired Swipe Games in the first place. Crash players may experience a different outcome each time, but visually they repeatedly encounter much the same thing. Social media has conditioned its users to expect something new with every swipe.

“People are not playing it just as a quick crash game,” Yashin says. “They play it more like they are betting. It is a different pattern.”

Creating that constant variety presents an obvious problem. A casino game requires random outcomes, but a library of pre-recorded videos eventually becomes predictable. Once a player recognises a clip, they could know how it ends.

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Leicester City vs. Slavia Prague (Agg 0-0) (8pm GMT kick-off)

Manchester United vs. Real Sociedad (Agg 4-0) (8pm GMT kick-off)

AC Milan vs. Red Star Belgrade (Agg 2-2) (8pm GMT kick-off)