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Entain is trying to respond by simplifying itself. It has agreed to sell an initial 20% stake in Entain CEE for €425 million, implying an enterprise value of about €2.1 billion. The company says proceeds from the transaction and any future exit will be used to reduce debt and, subject to leverage objectives, return excess capital to shareholders.
The strategy is less about rapid growth and more about showing that a cash-generating business with falling debt and improving operations is undervalued.
By looking at four major gambling companies – Entain, Flutter, DraftKings and MGM Resorts International – it becomes clear why the sector should not be treated as a single trade.
About The Alter Ego
Authored by Senator Damares Alves and six other senators, Bill 2.470/2026 amends the Betting Law, which regulates fixed-odds betting, with measures aimed at protecting mental health, consumers, and the family economy. The bill received a favourable opinion, in the form of a substitute from Senator Alessandro Vieira.
“This is a non-partisan initiative. It stems from society’s current understanding of the extent of the damage caused by so-called betting,” the rapporteur stated.
On Tuesday, the CCT held a public hearing to discuss the project. Government and betting sector representatives participated in the debate and presented divergent positions on the proposed measures.
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She said the government would receive a report every six months on illegal gambling advertising across these platforms. She insisted the issue should also be dealt with at an EU level, through the Digital Services Act.
Candidates from the VVD party urged the government to take a “harder stance” against these big tech platforms.
Some politicians stated their opinion that the legal gambling age in the Netherlands should be increased to 21 from the current barrier of 18 years old.
